Every piece in the shop is printed on demand, which means the ink sits on top of the fabric the same way it would for a small batch screen print. Treat it like artwork on cloth and it will stay bright for years. This page expands on the quick care notes inside the FAQ with a full routine you can repeat every laundry day.
Wash day sequence
Start by closing zippers and turning shirts inside out so the print rubs against cotton instead of denim or car seats. Separate lights from darks the old fashioned way, then pick a gentle or permanent press cycle with cold water only. Hot water can soften plastisol ink enough that micro cracks show up after a dozen trips through the machine.
- Pre-treat collar rings with a dab of enzyme detergent and a soft brush, never a wire brush
- Use a mild liquid detergent without bleach additives, and measure the dose for a small load if you are washing two or three tees
- Skip fabric softener in the wash and the dryer sheet in the dry cycle because both leave a film that dulls ink
- When the cycle ends, shake out sleeves so they do not dry with creases pressed into the print
Dryer or line dry
Low heat is the ceiling for automatic dryers. Medium or high heat speeds up shrinkage on cotton blends and can make vintage heather colors pill along the shoulders. If you have the space, hang shirts on a plastic hanger in the shade so UV does not shift bright greens. For hoodies, lay them flat for the first hour so the pocket does not torque the front panel.
Stains and travel
Grass, coffee, and fryer oil all respond better when you blot, not scrub. Rinse from the back side of the fabric so the stain pushes out through the fibers instead of grinding into the print. For grease spots on the printed area, use a cotton swab with a tiny amount of dish soap, then rinse cold. Still stuck? Email contact with a photo before you try bleach pens, because chlorine can lift color from the artwork.
Reading the tag
Each garment ships with a manufacturer tag that lists fiber content and a recommended temperature range. Match that tag to the settings above, and keep a photo of it on your phone if you send gear through a shared laundry room. When you want a break from laundry talk, the recipes page still has plenty of kale ideas from friends of the brand.