Eat More Kale: A T-Shirt Movement
EAT MORE KALE is my most popular and best selling design. People always ask me "what do you mean?" and "did you think of that?" First, I must give credit where credit is due. I did not think of the phrase. A couple of friends of mine, Paul B. and Kate C., suggested the phrase and special ordered two shirts for themselves. I must admit, I gave the design very little thought. I drew the letters and cut the stencil in less than 20 minutes. I printed their shirts and delivered them at the next farmer's market.
I thought that was the end of the story. I was very mistaken. Folks from the farmer's market began to request their own EAT MORE KALE shirts. With Paul and Kate's blessing I began printing what was soon to be my best-selling design. As for "what does it mean?" It means something different to so many people. Some take it literally, others see it as social commentary. It reminds me to think of what I eat. It makes me think of good food grown in a sustainable manner by local farmers.
This design makes people smile, think, tell stories, and ask questions. What more could I ask for? I'm so pleased to be part of something so positive. EAT MORE KALE, it's more than a stenciled design, it's a movement!
EAT MORE KALE has even been seen all around the world!
What is Kale?
Kale is a form of cabbage (Brassica oleracea Acephala Group) in which the central leaves do not form a head. It is considered to be closer to wild cabbage than most domesticated forms.
The species Brassica oleracea contains a wide array of vegetables, including broccoli, cauliflower, and Brussels sprouts. The Cultivar Group Acephala also includes spring greens and collard greens, which are extremely similar genetically.
Kale freezes well and actually tastes sweeter and tastier after being exposed to a frost.
Kale is good source of iron, vitamin C and calcium. Due to its high nutritional value it is often recommended by vegetarians as a way to consume many good nutrients. Kale is generally served cooked.
Adapted from Wikipedia.